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Initially I thought the same, until I noticed multiple firms offering deed poll services (and documents) at lower price than the govt process. In addition to firms offering the service on Groupon and Adwords.
The shorter domain is available, and in my opinion a better candidate. However, I doubt there would be much interest in them even as a pair.
Deed poll is too easy and small cost, as demonstated by many frivolous examples of name change. There are no hurdles, so it is hard to add value by offering a service to make the process quicker or easier.
I had to make a minor change to comply with strict ID rules now in force, so I have experience of this.