To be fair the site was ranking really well before, so I decided to treat the site with about 3000+ words of new content, which in the end game isnt this what google bangs on it wants?
Anyway, adding all of this well hasnt done it any favours at all, there is no copied content on there so google cant sting me for that, so none of my products look the same as ie amazon.
I can say though my website is providing more than some of the rubbish that is ranking before me