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Content writing: Getting the best from it?

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Interesting article Accelerator, thanks

I expect the more planning I do of the web site before asking for a content writer the better.

For instance...
  • decide on what pages I need
  • choose my topics for the pages
  • choose the headings for the key sections on the page
  • list key words and phrases to be included on the pages
 
I have a couple of domains I'd like to develop for lead generation.

Rather than write the content myself I'd like to use a content writer.

What info or questions can I pass on to the writer, to help get the best content suitable for the site?
 
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