Help needed for Google web search statistics

JMOT · Oct 4, 2012

Hi

Trying to help a student mate on a paper he's doing.

Finding it hard to get stats on how many searches the average user does on Google and how many searches result in clicks on Adwords??

I saw an infographic lately about 65% of searches generate Adwords clicks but want something more scientific ...can anyone help please??

I've tried Googling quite a lot of different searches already btw

Any help/info/pointers appreciated. Thanks.

Systreg · Oct 4, 2012

This will be of no help with your question, I'm amazed if it's 65% of searches result in a click on Adwords, that seems high?

Only reason I say that is, even though I use Google for a lot of searches every day, I never click on Adwords, can't see the point when I can just look at the results.

johnnyboy · Oct 4, 2012

Not sure if the following is of any use:

http://www.wordstream.com/press/google-q2-2012-earnings-preview

JMOT · Oct 4, 2012

yeah that was it thanks.

A lot of research is pre penguin and 2012 when G really started fecking with the number of ads and pushed comparison units and shopping ads above organic listings. Theres a minefield of conflicting stats out there.

However a 42% increase in revenues post penguin says a lot to validate the wordstream data!