20i Reseller Hosting

Help with wording an email

Discussion in 'Business Discussions' started by Murray, Mar 27, 2017.

  1. Murray

    Murray Well-Known Member

    Joined:
    Sep 2012
    Posts:
    3,770
    Likes Received:
    291
    I would like to interview some local businesses for a website I have

    Do you think this email is suitable? would you reword anything?

    "Hello, I’m contacting you from www.site.co.uk - a site made to showcase *area* and provide tourist information

    I’m currently reaching out to local traders/shop owners/businesses to conduct interviews to publish on the website

    I was wondering if you might have someone representing your business who would be happy to talk to us?; The interview itself would consist of a short set of questions which could be answered by email

    Site.co.uk receives over *a number* unique visitors per month so hopefully would be a nice spotlight for your business

    Thanks for your time

    Regards

    Murray
    site.co.uk"
    [
     
    • Like Like x 1
    Last edited: Mar 27, 2017
  2. Domain Forum

    Acorn Domains Elite Member

    Joined:
    1999
    Messages:
    Many
    Likes Received:
    Lots
    articles.co.uk
     
  3. martin-s United Kingdom

    martin-s Well-Known Member

    Joined:
    Jul 2012
    Posts:
    3,341
    Likes Received:
    226
    As it happens, I have an email template for this - and I don't mind sharing. Mine is a slightly different scenario, as I'm emailing adventurers rather than local businesses, but still.

    Very few people ever say no. Sir Ranulph Fiennes did, but even he was kind enough to call me to do so.

    Subject: Interview-by-email series

    Takeaways:
    • The subject sounds interesting and low on hassle factor
    • The email is short
    • It's immediately relevant, inside the first sentence
    • It's got some social proof from their peer group
    • It dangles the "what's in it for me" carrot - that they can plug something - and tickles their community spirit
    The approach isn't dissimilar to how we tackled our ultimatecornwall.co.uk project - and that was for local businesses and related to tourism.

    That email was a bit longer, but I'd probably do it differently next time.

    Hope that helps?
     
    • Informative Informative x 4
    • Like Like x 1
  4. Murray

    Murray Well-Known Member

    Joined:
    Sep 2012
    Posts:
    3,770
    Likes Received:
    291
    Thanks Martin, very interesting

    Maybe I need to add a short sentence for the reason I'm doing the interviews

    I like some of the wording of yours better too, perhaps mind needs a bit more colourful language

    I've managed to put together about 180 emails of businesses to reach out to, if I get 10 interviews I will be pretty happy, 20 very happy and anything over that would be wonderful
     
  5. martin-s United Kingdom

    martin-s Well-Known Member

    Joined:
    Jul 2012
    Posts:
    3,341
    Likes Received:
    226
    I often customise the sentence about the plug from "something" to whatever they're involved with. That helps.
     
  6. Edwin

    Edwin Well-Known Member Exclusive Member

    Joined:
    Apr 2005
    Posts:
    9,815
    Likes Received:
    537
    Some fantastic advice offered here.

    If you're really got 180 candidates, don't email too many at once just in case most of them say yes! (unlikely, but you don't want to end up having to turn them down)
     
    • Useful Useful x 3
  7. Murray

    Murray Well-Known Member

    Joined:
    Sep 2012
    Posts:
    3,770
    Likes Received:
    291
    It wouldn't be too much of a problem if a lot respond, id like to interview every single trader in the area ideally, there's probably 200 more people I could find to try and talk to

    A lot of the dealers there sell antiques and have different focuses, clocks, cameras, jewelry, crystal, books etc so every interview should be pretty unique

    My biggest problem is pictures, id like pictures of their shop/stall included along with some of the items they sell

    Probably going to have to end up hiring a photographer
     
  8. aZooZa

    aZooZa Well-Known Member Exclusive Member

    Joined:
    Nov 2005
    Posts:
    4,820
    Likes Received:
    189
    @Murray showing some great initiative. Love it.
     
    • Like Like x 2
  9. martin-s United Kingdom

    martin-s Well-Known Member

    Joined:
    Jul 2012
    Posts:
    3,341
    Likes Received:
    226
    Edwin is right though - if you email them in batches, you'll have a better opportunity to tweak what you send.

    I usually send a follow up email after a week for stuff like this, but can't seem to find this one.

    Murray - if you pm me your email address, I don't mind sending our list of interview questions over. They're obviously different to what you'll need, but we've collated them from reading some excellent interviews over the years, so they might be useful inspiration.

    Would prefer not to post those publicly, sorry!
     
    • Like Like x 2
  10. Murray

    Murray Well-Known Member

    Joined:
    Sep 2012
    Posts:
    3,770
    Likes Received:
    291
    I sent out a batch this morning, 7 people have replied saying they would be happy to so very pleased so far

    Hopefully they all complete interviews
     
    • Like Like x 1
  11. Domaintial United Kingdom

    Domaintial Active Member Full Member

    Joined:
    Dec 2015
    Posts:
    251
    Likes Received:
    24
    And when @Murray builds a large network of high traffic, authoritative websites, that rank across multiple terms, and sells them for 6 figures, n00bs will jump on with "well xyz-info-site.tld sold for xxxxxx so my crappy domain should fetch that too".

    Keep on pushing dude :)
     
    • Agree Agree x 1