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hiring a kiosk at a shopping centre - lead gen

Discussion in 'Business Discussions' started by bu06nne, May 19, 2014.

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  1. bu06nne United Kingdom

    bu06nne Active Member

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    Has anyone ever hired a kiosk / stand at a shopping centre? Looking to do this for lead gen but have no idea the costs involved....

    Cheers
     
  2. Domain Forum

    Acorn Domains Elite Member

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    IWA Meetup
     
  3. Edwin

    Edwin Well-Known Member

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    To sell what?
     
  4. noonoo1

    noonoo1 Retired Member

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    Yes, ive done this at morrisons. It done what i wanted it to do. Depends on your product.
     
  5. invincible

    invincible Well-Known Member

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    Crap that the sellers come up to us to try to sell us, acting like we could never have seen it before! Creams that make our skin feel soft and other stuff like that. :p


    (from iPhone)
     
  6. diablo

    diablo Well-Known Member

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    Assuming you have a shopping centre in mind, why not ask them how much it will cost?
     
  7. spiderspider

    spiderspider Active Member

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    Most of them have pricing on their, or their agents websites. Quite easy to find out, especially for the bigger centres. Watch out for the small print, and the requirement you have to have (PL Insurance, staffed at all time centre open, minimum area size etc).

    Book in advance, and avoid anywhere near Nov / Dec.

    Weekends are better (obviously), and Monday / Tuesday are dire.

    Depending on product, might be worth contacting the local job agencies and get people who have done lead generation in person before. It costs, but better than putting someone from the pub who thinks they will be good at it, and it turns into an expensive mistake.
     
  8. bu06nne United Kingdom

    bu06nne Active Member

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    Thanks for your comments.

    I have contacted the sales rep who quoted £550 + vat for weekend or £700 + VAT for the whole week.

    Still waiting to hear back from them re: footfall and demographics.

    How much does it usually cost to hire someone to man the stand for a day? 9-7pm?

    The service we are selling is in the personal finance niche - all we would be collecting is user email addresses and contact details for a follow up call...

    Also, if anyone knows of any shopping centres which a) have high footfall and b) attract a certain type of clientele, namely C1/C2 demographic - do let me know.

    Thanks
     
  9. bu06nne United Kingdom

    bu06nne Active Member

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    Update: footfall: 185,000 per week
     
  10. Edwin

    Edwin Well-Known Member

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    A lot of these questions are so dependent on where you're talking about operating that they're going to be impossible for anyone reading this thread to answer. Hiring somebody to man a stall in central London is going to cost you >> more than one in North Wales, for example. You may also find that there's an obligation to man the stall at all times, which could mean that one person is not enough (since they are going to need toilet and lunch breaks, at a minimum).
     
  11. Edwin

    Edwin Well-Known Member

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    Worth going back to your rep to see if they have a daily (or at least weekday/weekend) breakdown. Otherwise even though the basic stall hire cost is only slightly more for a whole week than for a weekend, you could end up forking out a lot of extra costs (staff etc.) when walk-by traffic is so minimal there's no chance of recouping the investment.
     
  12. jasman United Kingdom

    jasman Active Member

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    I would think the best approach would be a low basic pay + tiered commission. Otherwise if they're not hungry for business they could sit around not making eye contact with people, take long lunch breaks, 20 mins to go to the loo etc
     
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