- Joined
- Mar 26, 2007
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I think a pitch based on typeins is the wrong approach to take.
You can easily have a domain with 5,000+ exacts on GAKT which gets less than 10 typeins a month. Purely on a "value of those typeins" basis, that's a pretty poor business proposition!
However, that same domain name could be used to dramatically reduce PPC costs by boosting the CTR of a PPC ad campaign. Or it could be used as an easier-to-remember offline ad URL redirect. Or in many other ways, each of which has a far, far higher return than the theoretical value of that typein traffic.
Good point well made.
All I would say in defense of that, is that the type in traffic is the most quantifiable element, and something which compares favourably to the other forms of traffic generation they may be employing.