Keyword tool - good search numbers?

[cmrule]

Hi guys,
I am looking at google keywords. If you were thinking about registering a domain name and then use google keywords tool to see how many exact searches it gets.... What would you expect to be a good number?

Obviously the more exact searches the better - but do you set yourself a cut off? So for example, less than a 1000 local exact keyword searches per month aren't worth it? Or 10,000 ...??

Hope this is clear (?!)

Thanks

 

[JoannaRivera]

Domain not required Keyword

hi ,

it's not necessary then you required the keyword analysis for your new domain registration.

 

[Gal]

I wouldn't take those "exact" figures as gospel. might get that amount of volume in searches but you wont get that many click throughs to your site even at position one. in some cases I heard you receive about 10% of "exact" at pos 1.

also make sure you have the correct tld when checking google keywords tool. search volumes dither greatly for the uk and us market (.co.uk and .com)

 

[cmrule]

Cheers Gal.
The domain name I was looking at had an exact UK search of around 22000 per month. This is perhaps not a good way of choosing domains - I'm thinking from a mini-site / parked site perspective. Getting a good google ranking for that partcular domain would be difficult too I think. Perhaps worth a challenge though... or perhaps the £6 is better invested in beer...

Thanks again.

 

[Gal]

I still think its a decent way of choosing a generic keyword domain as it gives you an indication of which terms have a higher search volume.

Although it will improve your chances, having the domain doesn't mean you will rank for that term. £5 isn't much so I would buy it, build a good optimized site which is going to be useful for site visitors and build some back links. Give it time, a good 4 -12 mth and you should get it ranking. if all else fails you could sell the site.

 

[cmrule]

Thanks Gal.

 

[andydw]

Does anyone know:

Lets say I am looking at buying a domain about "hotels in london" for example and I check and see hotelslondon/com and .co.uk etc are all taken so I check hotelsinlondon/com and .co.uk and manage to find one.

Taking out the word "in" - what effect does it have (if any)???
I need to know!

If you search google for "hotels in london" then search for "hotels london" the top result is different.

Search results for "hotels in london" - 90,500
Search results for "hotels london" - 201,000

Difference in exact search is enormous.

is this something I should worry about?
Same question when I am setting anchor text for backlinks. Does taking out or leaving in "is" make a big difference?

 

[Edwin]

I'll register stuff even with just a few 100 exact match results only, so long as it's the primary keyphrase for an obvious product/service. A lot of the B2B stuff, for example, gets very low searches, yet the lifetime value of a single customer is anywhere from thousands to millions of pounds.

On the other hand, a product aimed at the consumer market (especially if it's a low-priced product) probably needs several thousand to tens of thousands of exact match results to be worth going for.

At the end of the day, it's only a tool - you have to analyse the output and pass it through the filter of your commonsense...

 

[andydw]

Definitely depends on type of product - yes.
My tenerife mortgage site is micro niche but has generated more than 10,000€ in business in the last 3 months - although there's still a load of work to do once I have got the leads!

 

[crabfoot]

Lookit. I'm being generous in replying to this, since I am in the London Hotel market.

Google search is a guide - but be aware that a headline like "Superstar Screws Girlfriend In London Hotel" can inflate the numbers you get back, particularly if it is recent news.

Search your keywords in a different order, individually, with synonyms, with and without quotation marks - then make your decisions.

I might add that the above comment from Edwin is probably worth a few hundred dollars in todays market - and Andy does not talk tripe, either. The advice you are getting here would cost significant money if you employed a consultant ...

 

[cmrule]

Cheers guys, your advice and time is much appreciated.

 

[joned]

I tend to multiply the number of monthly searches (exact match) by the average Cost-Per-Click to give me a rough figure to compare things. But as Edwin said, many other factors can come into the equation

Cheers, Jon