Thanks for the comments. I'm going to develop the name, but have a few that will be done before it.
There are a lot of sites offering restaurant data, we'll have to think of something useful and unique. If we can come with something that people like then the monetisation would be around direct or third party advertising; direct if we attract a lot of traffic (by selling to comapnies who contact us, we have experience of that happening when are top of Google for an industry term, much easier to sell to small comapnies when they notice yo), third party if not.