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Not sure of unregged value, but worth more if you hooked into the eBay API to find out which products were being watched by most people (if that's exposed by the API, that is!). Group your site by the main categories and then list any auctions that matcha search criteria, order by most watched.
Most Watched = popular (sometimes!).
Have some RSS feeds so people can put a search term in so if anything that matches has greater than X watchers, it appears on their feed/auto email.
eBay has a pretty good affiliate scheme whereby you get a %age of transaction.
That was the idea I was thinking of when I thought of checking the names availability, but I wouldn't know how to develop something like that, could buy a script like 'Build A Niche Store' or something like that.
I was a beta developer on the ebay api when it was first launched.. pretty sure you can do that. In theory you could do everything thats done on the main site.