Own .co.uk but not .com - any research done on lost traffic?

[Azam.netAzam.net is verified member.]

Client is starting a new business, but only the .co.uk of the domain name is available. He is wondering what proportion of people may try the .com by mistake, see it's not right and then re-enter .co.uk.

Will be advertised online via search, email and affiliate marketing, so the .co.uk will be linked to, but they are worried about a small proportion of repeat traffic entering .com instead of .co.uk.

Obviously it depends how the domain name is marketed, but any idea how much traffic a UK business may lose if they own the .co.uk but not the .com?

Thanks.

 

[julian]

the obvious question - is the business a UK business? is it mostly selling on national basis only?

if so no biggy is it... always gunna leak some traffic somewhere.

 

[pugyrob]

I wouldnt launch any sensible business that would be branded outside of the search engines without having the dotcom also. My first port of call would be to try to buy the .com. If he is looking to make this into a large venture it will cause problems down the line.