return of the EMD

[julian]

call me mad, but I think EMD days are just showing some returning glimmers of life you know..

 

[Sound]

Give us an example

 

[julian]

I don't really want to post examples and it might be 'me' but it looks and feels over the last 3 months when launching some sites like the g's search algo is not quite as brutal as it was on keyword domains. This is not 2004 all over again just its a bit easier - you have to put more work in to an initially developing a site to get a reward but I think it's there.

Of course this could be other factors before I get the shit blasted out of me by the AD SEO guru's

p.s. my thoughts have always been are:

Q is MOZ google?
A. No

Q. can MOZ type sites influence google algo and updates?
A. No

there you have it.. useful tools but not the definitive answer to it all.

Give us an example

 

[Murray]

Google wants to return the best sites, does't make sense to rank sites by their domain names

 

[julian]

not just on their domain no.

Google wants to return the best sites, does't make sense to rank sites by their domain names

 

[fish]

EMD all part of the goog algo same as all the 'other' things that one used to get ranked for and you know this as well as anyone else.... quality content, quality backlinks, regular updates is the way forward isn't it?

 

[mally]

EMD's should still have a search engine benefit (as a domainer I wish)

 

[martin-s]

Google wants to return the best sites, does't make sense to rank sites by their domain names

Makes sense to rank business names/brands though.

And most companies will use their name in their domain name.. All you gotta do is convince Google your name is a legit trading name

 

[paymatters]

I agree with Martin.

If you have a generic domain and register it to a limited company with the same keywords in it's name then this will help. Plus if a generic domain gets more click throughs as it matches the search term people were searching for then google will also take this into account.

I wonder if google treats premium one word or key phrase domains better than long spammy ones with dashes?? It could be as most premium domains have been registered for 10 years plus too?

 

[Murray]

Makes sense to rank business names/brands though.

And most companies will use their name in their domain name.. All you gotta do is convince Google your name is a legit trading name

Maybe that was the problem google had before, differentiating between genuine brands and keyword domains used to be manipulative.

I think that is what they've been working to address with the EMD update.

My guess would be having an EMD still helps if everything else is equal, though I haven't done any testing behind it, just an opinion formed from general observations.

It could be as most premium domains have been registered for 10 years plus too?

How long as domain is registered doesn't really matter, it's about the sites history; the content on it & links to it.

 

[Retired_Member38]

Google wants to return the best sites, does't make sense to rank sites by their domain names

Sure, but if Google can see one site is on a £100,000+ domain keyword.co.uk then its a reasonable bet that a quality site/business model is going to be behind it. Its far more likely the good site is on that one than buykeywordcheap.co.uk for sure.

I think in the past Google turned the dial far too far in favour of EMD abuse. At this point I think its turned too far in the other direction, but the reasons behind that are pretty obvious.

 

[diablo]

From Econsultancy today - Do exact match domains still work as an SEO tactic?

https://econsultancy.com/blog/65696...-still-work-as-an-seo-tactic#i.1o97oghxs3dr21

 

[philiporchard]

Thanks for posting. An interesting read.

 

[Murray]

From Econsultancy today - Do exact match domains still work as an SEO tactic?

https://econsultancy.com/blog/65696...-still-work-as-an-seo-tactic#i.1o97oghxs3dr21

That study seemed iffy to me, especially when they start talking about "ooo you need 69% higher domain authority with a non emd"

Where can I go to find my official google domain authority score?

 

[bonusmedia]

My biggest earning sites are both PR 0 and DA < 20

 

[Edwin]

That study seemed iffy to me, especially when they start talking about "ooo you need 69% higher domain authority with a non emd"

Where can I go to find my official google domain authority score?

http://moz.com/learn/seo/domain-authority

 

[bonusmedia]

http://moz.com/learn/seo/domain-authority

That's what Moz thinks, not what Google thinks.

 

[Retired_Member38]

My biggest earning sites are both PR 0 and DA < 20

I'm assuming your traffic is seo driven, otherwise the mention of PR and DA is meaningless.

If your main site is < DA 20 then realistically its only a matter of time until someone smarter than you sees the site, does what you're doing better than you and eats your lunch. Surely you need to be building a far bigger gap that make it hard/impossible for a newcomer to clone ?

 

[bonusmedia]

I'm assuming your traffic is seo driven, otherwise the mention of PR and DA is meaningless.

If your main site is < DA 20 then realistically its only a matter of time until someone smarter than you sees the site, does what you're doing better than you and eats your lunch. Surely you need to be building a far bigger gap that make it hard/impossible for a newcomer to clone ?

You may be right, no plans to change the strategy for now though

 

[AlistairM]

I'm assuming your traffic is seo driven, otherwise the mention of PR and DA is meaningless.

If your main site is < DA 20 then realistically its only a matter of time until someone smarter than you sees the site, does what you're doing better than you and eats your lunch. Surely you need to be building a far bigger gap that make it hard/impossible for a newcomer to clone ?

That's assuming he's letting the spiders and his competitors see the full picture.