I can't make my mind up on this one, it feels like it should be ok for dating.
The term is a tad long and a bit clunky, but if I had to start a serp based, uk dating site, tomorrow, from scratch, from a budget its not that bad - its brandable for that niche, pretty memorable, a bit quirky - must be £££.
If I was a developer I would be more happy if it was marinating in serps though now, as is almost puts me off.