Valuing a website on earnings..

[Marcoose]

Happy new year everyone - know it's a bit late but better late than never!

I'm thinking about selling my "little baby" and was wondering how much you would put down as a multiplier if you were to value a website based on its earnings. I've never really sold fully developed, earning sites but am under the impression 2-3 is typical.

Thanks!

 

[Jamie101]

If a site is making regular income you'd get much more than 2-3 times its monthly income. You should get at least 10 times it's monthly revenue.

 

[murph]

Really depends on lots of factors. Niche, traffic history, link profile, value of domain itself, etc. Typically 12-24 months, can be more

 

[newguy]

If a site is making regular income you'd get much more than 2-3 times its monthly income. You should get at least 10 times it's monthly revenue.

I figured he was talking 2-3 years, rather than months.

 

[scottsmith]

I've sold a few smaller sites recently, unless it's something really nice 24 months seems the top, a lot of people offered closer to 12 months.

What's the URL?

Scott

 

[Jamie101]

I figured he was talking 2-3 years, rather than months.

Just woke up! Oops.

Anyway, if I could get 2/3 years revenue for one of my sites that makes £100+ a month I think that I'd sell it. Hmmm.

 

[VSC]

Depends where and to who you sell.

Flippa for example works best on an 11 month earnings valuation.

I generally work on 12 to 24 months.

Over and above that though, you can add value depending on PR, sector, is it on the way up or the way out, do you have a mailing list, do you have extras (Twitter, FB) ...

On some business boards, I have read that up to 5 years is possible, but I'd imagine that would be for a very established and business with guaranteed long term stability.

 

[Marcoose]

I've sold a few smaller sites recently, unless it's something really nice 24 months seems the top, a lot of people offered closer to 12 months.

What's the URL?

Scott

PM'd!

 

[Marcoose]

5 years would be pretty lush (do people still say lush?!) but even though half of the sites earnings are consistent rev share stuff I can't see myself getting anywhere near that. We are talking about a great domain in a fantastic niche though so would think 2-3 (years) would be viable.

Depends where and to who you sell.

Flippa for example works best on an 11 month earnings valuation.

I generally work on 12 to 24 months.

Over and above that though, you can add value depending on PR, sector, is it on the way up or the way out, do you have a mailing list, do you have extras (Twitter, FB) ...

On some business boards, I have read that up to 5 years is possible, but I'd imagine that would be for a very established and business with guaranteed long term stability.

 

[domainseller200]

I wouldn't mind knowing the url also please

 

[Marcoose]

I wouldn't mind knowing the url also please

PM sent.

 

[pbryd]

PM me too please.

So my little site that earned £100 from Amazon in 2011 is worth somewhere between £100 - £200.

Doesn't sound like much tbh but at least I only spent a day or two putting it together.

 

[donreeco]

I'd like to know the URL too please. Cheers

 

[Marcoose]

Sorry guys have decided not to sell the site although I'll be in touch with everyone that requested a PM if I decide to in the near future. Cheers!