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Which Domain Should I use?

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Hi guys,

Bought both of these lastnight, just not sure which to develop and which to forward (to the developed site).

superelectroniccigarette.co.uk
superecigs.co.uk

My plan for the site is to market e-cigs, I'm going with a comic book/superhero type of style, aimed at men. Most (95%) of the marketing will be online and 'electronic cigarette' has 60k exact uk searches p/m compared to 1k for 'ecigs'.

Thoughts appreciated.

Thanks
 
I'd agree with Ben that if you're developing the site then superecigs.co.uk would be better and with more content you can rank for the electronic cigarette searches.
 
Ditto to what Ben and Adem have said. The short one for sure.

Google understands that e cig also relates to electronic cigarette

Just search Google for e cig and you will see Electronic Cigarette highlighted. Known as LSI - Latent semantic indexing
 
thanks everyone I have gone with the latter, as suggested. Bit of a 'no brainer' really, considering the branding I have in mind. :)

Also thanks AuthorityDomain, I never knew that, so appreciate the info! :)
 
also agree with superecigs.co.uk
To be fair I'd probally spell the first one wrong
 
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