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Who Has Created a Google Plus Page for their Website or Business?

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It's very easy to set up but I need to come up with a way to automate some of the updates.

Is it worth it? I really like Google+ it works really well but there just aren't enough people using it regularly to justify spending too much time on it. It could be a twitter and facebook killer but I think it's becoming more like a flickr killer.
 
You can't automate updates yet as far as I know, the API hasn't been (widely) released.

It's more useful for customised search results and brand results than anything else at the moment.
 
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