Will the Next Winning Registrar Look More Like a Search Product Than a Traditional Registrar?

[NiceNICDomainServerNiceNICDomainServer is verified member.]

I wonder if the next strong registrar will look less like a classic registrar and more like a search product.
By that I mean a product that helps users explore ideas fast, compare options, check availability in real time, understand the market, and move from idea to registration without leaving the workflow.

So, do you still see registrars mainly as utility platforms?
Or do you think the next big winner will be the one that owns the search and decision stage before the registration even happens?