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Yoga

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First time I think I've ever seen a currently trading company sell a category killer domain for their own market.

Yoga.co.uk is currently up for sale by yoga matters ltd; a company which appears in good shape from their accounts and who specialize in yoga products.

Seems a strange decision to part with the most prestigious name in their industry...they trade off yogamatters.com and amazon etc
 
Interesting move. Wonder if they'll achieve their reserve price though!
 
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