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Your business card is crap...

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YouTube - Your business card is CRAP!

I love this guy... Duncan, Peter, Theo watch out guys :P

His card in my opinion isnt much more than a gimmick if want people to read your card there and then and maybe show it to a few friends, but when I tried doing A5 cards, no one kept them as they didnt fit into their business card holder, then I tried folding cards they was often torn in half to keep the business details, I also want people to keep my business card for future reference :)

I am having some Die cut ones made like his first fold tho :)

The underlying message is good tho in that video.

How much attention do you put into your pos, promotional material and stationary ?
 
They have cut and copped the video alot too.

I was more interested in the underlying message about a business card conveying a message :)

Many people forget there are 2 sides of a business card, the front is the attention grabber and the message and back is your details complete with H1-3 headers, nicely grouped and laid out :)
 
I've seen and heard that conversation at every sales, marketting and promotions event I've ever been too. One guy was like 'yeah I have titanium laser etched business cards which my logo in gold leaf', I ended up buying 'buzz cards' which was little like the size of your thumb plasic cards that came with a pouch that went on the back of your phone to give out. useless idea.
 
The bottom line is that no matter how good a business car is, if you aren't buying, it will get tossed in the bin, or at the bottom of a drawer, if its that guys card.
 
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