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Could Somebody Please Explain "exacts"

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I think its to do with an exact match search term, for example say you had "cheaptoiletpaper.com" and somebody searchs for "cheap toilet paper" - this is one exact. Am I correct?


Sorry for the noob question and appreciate any helpful answers.

Thanks :D
 
I think its to do with an exact match search term, for example say you had "cheaptoiletpaper.com" and somebody searchs for "cheap toilet paper" - this is one exact. Am I correct?


Sorry for the noob question and appreciate any helpful answers.

Thanks :D


Its the number of times a given phrase is searched for on google strangley that term is searched for 91 times a month in the uk acorning to the keyword tool
 
So for cheap toilet paper i get 260 local monthly searches, so thats 260 Exacts I see no option to set it as Exact..

Thanks for the advice :)
 
So for cheap toilet paper i get 260 local monthly searches, so thats 260 Exacts I see no option to set it as Exact..

Thanks for the advice :)

Not quite thats broad search see attachment
 

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    exacts.jpg
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