Parking while showing adverts related to the rights holders competitors was the nail in the coffin.
I have dealt with one similar name before - innocently registered I may add - which was the name of a famous british naval officer however as it is a common name various companies had used it.
If I had more time and inclination I would have fought it (further than DRS) as I set the keywords yet the 'auto adjusting' keyword engine changed them over time to competitor terms. Bearing in mind a fair rise in traffic was due to the idiots at the company I would not be suprised if their staff (intentionally or not) made enough difference over time to make the name abusive.
It would have been a very very interesting one to fight, and in hindsight I wish I had. However I now have time for such hindsight, time which I was lacking back then !