Free.co.uk SOLD $205,000 by DomainBooth.com

Maybe the service will be 'FREE' in terms of the not having to pay any commission on the sale of a property, yet having to pay to list your property on their network e.g. £149.00 which includes Rightmove listing and three viewings whereby an agent shows potential buyers around your house etc. I have a feeling he wants a piece of the purple bricks pie..

 

I doubt it as it states no on should charge you for advertising on Rightmove on the tag line. I think this will be free to sell your house if you use our conveyancing and mortgage brokers type of set up.

They are probably regretting it now as this only works in a healthy market which we certainly won't have for a year or so after the pandemic has calmed down.

 

Depends on what way you look at it. Paying less to try and sell your home is going to look even more appealing in this current market, for desperate sellers.

Although the overall target market may be down, the situation plays into their marketing quite a bit.

 

PurpleBricks are only ever successful when the market is booming and properties simply sell themselves. When the market is tough you really need a local agent.

 

I still can't fathom someone actually paid $205k for this domain - could have got it a lot cheaper by negotiating. Let's be honest, 99% owners would have sold for $100k, if not less. Also, let's not forget, he didn't even want the .uk - mind boggling!

The skeptic inside suggest some sort of PR ploy going on - otherwise it's utter madness

 

I think Chris paid a silly amount for money.co.uk .......brands are brands are brands. Free.co.uk has brand written all over it.

 

that's a high price to pay, but agreed the branding opportunities are unquestionable!

 

https://seedlegals.com/resources/pitch-deck-clinic-with-no-nonsense-real-estate-agency-free/

 

Thumps up for this. icelolly.uk is on domainlore right now and IceLolly.com and .co.uk are held by the holiday firm IceLolly Marketing Ltd. It's mental how people are letting a shorter version of their name go.

 

Pay 200k for a domain, going to get some traffic because of the sale price and it has some shocking website on it.

 

Putting a poor landing site up does more damage than good. Better to have one of those COMING SOON pop your email in...

re: icelolly.uk < i can only see an influx of DRS cases down the line, same MO each time, bad faith etc,

 

Could of got a nice looking lander off a template site for £50 and collect emails via it as you've said. If the site continues to look like that once they launch they've wasted serious money on that domain name.

 

yep... the valuation input doesnt work either (at least for me )

 

Am i wrong in thinking that if you push brand awareness on the term "Free" you could potentially be up against "Three".. whilst i know both operate different sectors, i still think "Three" is what people would assume when hearing the term "Free" on the radio.

 

I guess that could work in reverse too? Wonder how many people type in free.co.uk after hearing that. Do they think of Free or Three when they hear it pronounced.

The website design I don't understand. I feel people would be cautious of the domain when it comes to properties as it's getting into the whole 'it sounds too good to be true' issue, before they've even started looking at the website. If you add that on top of a very untrustworthy site design, I'm curious to see how it plays out.

I love the domain name though.

I know some people are saying 200k is a lot of money but in his pitch deck, he says the average mortgage commission is £750. That means they only need to get 266 people to get a mortgage from using their service and the domain is paid for. I feel that even with bad marketing etc, that it's easily achievable by anyone.

 

I thought that after I caught it

 

I think that's a fair thinking pattern.

 

A better website and decent marketing campaign will get this off the ground

"Sell your home for free - free.co.uk" - this would be enough

There's another online estate agent on Strike (strike.co.uk) that has a really really good website, but of course the name is appalling

Maybe they should merge

 

I'm seeing an increasing number of lorries on the road using .uk rather than .co.uk. Clearly, there are more .co.uk's in total, but the .uk is getting traction.

 

absolutely horrendous that isn't it