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How to prevent Adsense using a keyword

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I'm writing a piece for a site which includes a story about my cousin, who played too much golf, and actually cut down on it when he realised that he was neglecting his family.

Can I stop Adsense from picking up on the word "golf" on this particular page?
 
Yes, you can block or emphasise any segment of words/text by using Google section tagetting tags, to ignore a word you would use <!-- google_ad_section_start(weight=ignore) -->ignore these words here<!-- google_ad_section_end -->, you need to put the word/text in between these tags so that Google ignores it, example:

Code:
GOOGLE SECTION TARGETTING:

The HTML tags to emphasize a page section take the following format:

<!-- google_ad_section_start -->
Relevant ads to the site content plays an important role to boost your adsense earning

<!-- google_ad_section_end -->

[B]Suppose you do not want to display ads relevent to "AdSense'. You can de-emphasize it by adding (weight=ignore) to the starting tag. So it will look like[/B]

<!-- google_ad_section_start(weight=ignore) -->
AdSense

<!-- google_ad_section_end -->

your final code will look like the following.
(emphasized)

<html><head><title>Section targeting</title></head>


<!-- google_ad_section_start -->
your target text

<!-- google_ad_section_end -->

</body>

</html>

Or(de-emphasized)

<html><head><title>Section targeting</title></head>

<body>

<!-- google_ad_section_start(weight=ignore) -->
your target text

<!-- google_ad_section_end -->

</body>

</html>

You can use section targeting to make suggestions about as many sections of a page as you like. It may take upto 2 weeks to display relevent ads to your site content.
 
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