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Reason being, for a normal computer user they don't back up a program, whole harddrive backup yes, program backup no, a backup program usually won't function probably. programs are easily installed and also if you back up you will backup the install file.
For a programmer they won't need someone else to backup their programs, as they are Programmers.
And for business, well they hire programmers...
So no value I am afraid - Just my own opinion as you asked for, so sorry in advance if it offend you
Judging by your signature, you're clearly using the wrong tool!
Google's Keyword Research Tool shows a "Global Monthly Search Volume" of 1,000 for "program backup" when set to exact mode (the only MEANINGFUL way to use the tool is to have it set to "exact"). In the UK, the number is just 110 searches. These are very, very low numbers!
I'd agree with Takwa that it's not worth anything.