20i Reseller Hosting

are local exact matches worth it?

Discussion in 'Domain Traffic / Keyword Research' started by taffmeister, Mar 15, 2012.

Thread Status:
Not open for further replies.
  1. taffmeister United Kingdom

    taffmeister Active Member

    Joined:
    Jan 2007
    Posts:
    95
    Likes Received:
    0
    I've stumbled across an expired domain that has 49,500 local exact searches, 74,000 global exacts and a cpc of approx £2.13

    Should I grab it?
     
  2. Domain Forum

    Acorn Domains Elite Member

    Joined:
    1999
    Messages:
    Many
    Likes Received:
    Lots
    articles.co.uk
     
  3. 360360

    360360 Active Member

    Joined:
    Sep 2010
    Posts:
    66
    Likes Received:
    0
    Yep, would be rude not to reg it.
     
  4. bensd United Kingdom

    bensd Well-Known Member

    Joined:
    Jan 2007
    Posts:
    5,033
    Likes Received:
    61
    Exacts look good.

    What extension is it?
     
  5. Admin

    Admin Administrator Staff Member

    Joined:
    Jun 2004
    Posts:
    10,821
    Likes Received:
    305
    Don't just look at exact matches, how easy will it be to monetise and what is the competition level for you to get a worthwhile ranking in Google?

    Admin
     
  6. bensd United Kingdom

    bensd Well-Known Member

    Joined:
    Jan 2007
    Posts:
    5,033
    Likes Received:
    61
    Unless it's a TM, with that amount of exacts the domain is probably worth something, even if they aren't going to develop it.
     
  7. taffmeister United Kingdom

    taffmeister Active Member

    Joined:
    Jan 2007
    Posts:
    95
    Likes Received:
    0
    its a .co.uk

    it's a .co.uk domain name.
    Anyway picked it up for a couple of quid so not a big loss if I can't do anything with it.

    it's actually a university domain . . . . .so that brings me on to my next question . . . will it be trademarked, and even if it is could i use it to set up a forum etc for students of that university to communicate?

    londonmetropolitanuniversity.co.uk

    think I'll have issues???
     
  8. Edwin

    Edwin Well-Known Member Exclusive Member

    Joined:
    Apr 2005
    Posts:
    9,815
    Likes Received:
    537
    Yes, definitely. There doesn't have to be a formal trademark registration for a trademark to exist.
     
  9. peter_w United Kingdom

    peter_w Active Member

    Joined:
    Nov 2008
    Posts:
    558
    Likes Received:
    18
    Everything else aside, the figure given by keyword tool looks flawed to me on this one. "london met university" only gets 1,000 local. I just don't think there's going to be anywhere near 49,500 for "london metropolitan university".
     
  10. Edwin

    Edwin Well-Known Member Exclusive Member

    Joined:
    Apr 2005
    Posts:
    9,815
    Likes Received:
    537
    Actually, I believe they could be right. If you type "london m" into Google and you have the suggestions turned on, "london metropolitan university" shows up as one of the top suggestions. Since these suggestions are algorithmically ranked by Google based on what it has seen people searching for in the past, it's no big leap to imagine it gets the kind of numbers the keyword tool is showing.
     
  11. taffmeister United Kingdom

    taffmeister Active Member

    Joined:
    Jan 2007
    Posts:
    95
    Likes Received:
    0
    I think . . . .

    perhaps I'll just set up a forum on it and see what happens!
     
  12. Adem United Kingdom

    Adem Active Member

    Joined:
    Mar 2012
    Posts:
    141
    Likes Received:
    3
    I work at a University and know that they are pretty protective on the use of their name and don't allow anyone to use their name.

    In the past they've shut down Facebook Groups etc and sites who use the name and give the impression that they are official.

    I think you may have trouble with using this domain.

    Just my view.
     
    • Like Like x 1
  13. taffmeister United Kingdom

    taffmeister Active Member

    Joined:
    Jan 2007
    Posts:
    95
    Likes Received:
    0
    thanks

    I think from what others and yourselves have said you may be right.

    glad it was only a £3 punt
     
  14. MASSEY

    MASSEY Active Member

    Joined:
    Jul 2010
    Posts:
    95
    Likes Received:
    4
    Set up a review forum. You can do that.

    I doubt they would persue you as it would cost them money to take proper action.

    Review sites are fine even if trademarked.
     
Thread Status:
Not open for further replies.