20i Domains

B&Q tv advert with hyphenated domain name

Discussion in 'General Board' started by KingDomainNames, Sep 23, 2012.

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  1. KingDomainNames United Kingdom

    KingDomainNames Active Member

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    Just saw a B&Q advert on Channel 5 promoting the domain name kitchen-compare.com.
    No news there, it's B&Q after all, but it is weird hearing the voiceover saying "visit kitchen hyphen compare dot com".

    Just my random thoughts, but if anyone else thinks it's good or bad, it would be interesting to hear your thoughts.
     
  2. Domain Forum

    Acorn Domains Elite Member

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    articles.co.uk
     
  3. bensd United Kingdom

    bensd Well-Known Member Acorn Supporter

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    Odd to use that when their main website is DIY.com
     
  4. bulkcorn

    bulkcorn Active Member

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    ROTFL! KitchenHYPHENCompare.com indeed! LOL! Whatever happened to KitchenCompare.com or .co.uk! :rolleyes:
     
  5. websaway United Kingdom

    websaway Well-Known Member

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    At the moment - Astonished :confused:
    Method in the madness ? I can't find it.
     
  6. AuthorityDomain United States

    AuthorityDomain Active Member

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    Yeah why not use DIY.com but then I'm sure the previous owner of kitchen-compare is happy
     
  7. jwm United Kingdom

    jwm Active Member

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    Not even sure it is a B&Q site from the about us page

     
  8. mbignell United Kingdom

    mbignell Active Member

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    I see the same company irg recently regged the hyphenated bathroom and bedroom compare domains, seem's to be some sort of marketing company.



     
  9. KingDomainNames United Kingdom

    KingDomainNames Active Member

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    Interesting stuff.
    Wonder if other big names will follow suit.
    I expect to hear the word 'hyphen' on the radio, but was strange to hear it on tv with the domain displayed at the same time.
    Anyway, thanks for all your input.
    :)
     
  10. retired_member34

    retired_member34 Retired Member

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    I saw the advert too, "go to kitchen hyphen compare dot com". Not only do they not own kitchencompare.com, but if you attempted to go to http://kitchen-compare.com/ as told, it didn't resolve, you had to go to http://www.kitchen-compare.com/!

    They've obviously been shouted at by many people as it now works.
     
    Last edited: Sep 24, 2012
  11. peter_w United Kingdom

    peter_w Active Member

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  12. retired_member34

    retired_member34 Retired Member

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  13. retired_member34

    retired_member34 Retired Member

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    And it seems the redirect from kitchen-compare.com to www.kitchen-compare.com is still not in place! It was just my Firefox cache doing it for me.
     
  14. cc976a United Kingdom

    cc976a Well-Known Member

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    This is the problem any true domainer has - companies of all sizes just not understanding domains, and the marketing benefits it gives.

    I also think there's an argument that we're all a little too deep in to this, and on face of it people generally find the company their looking for (let's face it if the searcher were to find another site selling or advertising the same thing, doesn't mean they will shop there - and will refine their search / blame Google / blame their computer / blame the missus / blame the cat etc....

    I think it looks damn awful when you see a business email address end in @yahoo.co.uk or @msn.com - when they have a domain and website already. Using Outlook Express or other free email software would mean they could use support@domain.co.uk instead. Much more professional - but they just don't get it!!!!

    Although bet many of their customers would email to the yahoo email address without giving a second thought....

    We are all trying to get out a message about what's right and wrong when in practice the business - nor customer - know or care.
     
  15. Blossom

    Blossom Well-Known Member

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    I thought that when I saw the ad - it's bizarre. For a company that obviously understands domains enough to buy diy.com, there must have been a million better names than kitchen-compare. But if it's just a marketing company and not B&Q itself I guess that makes sense. Weird that they would want to be associated with it though. When I saw the ad I just thought it sounded like B&Q had teamed up with an affiliate site or something.
     
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