.com/.uk etc will become obsolete..?

[julian]

So what do we make of this statement..

Search engines want to deliver the most relevant content related to a query. Right now .COM doesn't tell the search algorithm anything about what content is on a domain name. However, when you introduce new gTLDs with specific subject endings, you change that. What type of content do you think will be on .SKI, .CLOTHING, or .ATTORNEY? Over time, search engines will look at the top level of the domain name first for relevant content. Search behavior then will change and then it makes tremendous sense for businesses and brands to be more specific with their domain name choices at the top level. Google applied for 101 new gTLDs. They know what is coming.

Initially it sound like a strong case but I'm not sure I'm convinced, your thoughts..

 

[ian]

I can see some logic, but it doesn't make me want to rush out and buy any of them. I suspect it is more a statement of justification than anything else!

I see the future of domains being more a case of typing just the name (i.e. amazon) into the search bar and it bringing back the site for your geographical location, or the site which owns the .com and the geo extension.

 

[Adam H]

Never say never, but cant see any focus on changing the weight of a domain especially after giving EMD's a more level playing field and their focus to do so. Interesting concept though

 

[martin-s]

Microformats already do this. The new gTLDs will never catch on.

 

[websaway]

Interesting

I did notice "hotels dot com" tv advert with "hotels dot yeah"

I think there will be a move to advertise more offline as the big search engine gets even more control. Only so much room on the front page.

chat dot de sold for 65000 euros
chat dot fr sold for 99999 euros

dot chat is a new gtld any link ?

 

[mat]

You would hope that Google is intelligent enough to work out what a site is about without having to use the tld for clues lol.

 

[julian]

so begs the question do Nike go all in for .brand and dump nike.com for

shoes.nike, jobs.nike, annualreports.nike?

To me it seems mental to try and take users to specific urls after building such a strong brand on the .com

 

[Rob_F]

Who made the statement?

- Rob

 

[Murray]

Yeah because your domain extension is the only clue what your site is about

Total boswellox

 

[mat]

"Right now .COM doesn't tell the search algorithm anything about what content is on a domain name."

That is the best bit right there

 

[Retired_Member42]

Is this a serious thread or pure trolling?

 

[tifosi]

And, ahem, .uk tells you it's a uk site! mostly!

 

[julian]

it is a serious thread not got my Troll hat on yet.

I'm having some banter with some yankee doodle dandies who are pushing new gTLD's down everyone's throat - I just wanted to get some trustworthy, and experienced views from long term domain investors on here to make sure I wasn't going out of my mind.

Is this a serious thread or pure trolling?