20i Reseller Hosting

Teamwork.com

Discussion in 'Domain Name News' started by AssetDomains, Jul 6, 2015.

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  1. AssetDomains

    AssetDomains Well-Known Member

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    Interesting interview about the purchase of teamwork.com

    http://www.domainsherpa.com/peter-coppinger-teamwork-interview/

    Been a lot of debate here recently about the benefits of emd vs brandables

    I guess this falls into the brandable emd category but its still interesting to hear how this emd is helped a real business move to the next level.
     
  2. Domain Forum

    Acorn Domains Elite Member

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    articles.co.uk
     
  3. accelerator United Kingdom

    accelerator Well-Known Member

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    Thanks for posting, I will have a listen to this later.
     
  4. Edwin

    Edwin Well-Known Member Exclusive Member

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  5. gimpydog United Kingdom

    gimpydog Active Member

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    In what sense is "teamwork.com" an EMD, other than it exactly matches their brand?
     
  6. AssetDomains

    AssetDomains Well-Known Member

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    There software provides a solution easily managing a team of workers its very much a relevant emd for what they do
     
  7. Adam H

    Adam H Well-Known Member Exclusive Member

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    I agree with Gimpy on this, its their brand and would have worked with any other brand name they thought of. The fact it has an exact match of two words is nor here nor there in my opinion.

    Even typing Team work into google they are no where to be seen other than PPC so , they've invested alot into a domain, alot in to advertising and PPC and got results. Nothing someone couldnt do with a shed load of cash and saved them selves $700k on a mediocre brandname.

    Edit, they are top of "team work" search apologies :D , i forgot the space between the words Lol but still my comment stands
     
  8. scottmccloud

    scottmccloud Well-Known Member

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    How is teamwork an EMD?????
     
  9. Adam H

    Adam H Well-Known Member Exclusive Member

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    Lets look at this a different way, as UK domainers how many of you would have the scruples to put a $20million price tag on that domain if you owned it ? And stuck to your guns years down the line to rake in $700k ?

    Id put money down that most here would think it was a good sale at 5, 10, 15k ? Got to hand it to the seller for knowing how to play it
     
  10. philiporchard United Kingdom

    philiporchard Well-Known Member Acorn Supporter

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    I imagined it was 'teamwork' - i.e. abstract noun.

    'Teamwork' is a single generic word, which matches the search term 'teamwork', so how is it not an exact match domain?

    I appreciate that the value for them was the fact it's their brand, but that doesn't negate it being EMD, or am I missing something?
     
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  11. accelerator United Kingdom

    accelerator Well-Known Member

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    Teamwork is a generic term, you couldn't trademark "Teamwork", although you might be able to trademark "Teamwork.com".
     
  12. Adam H

    Adam H Well-Known Member Exclusive Member

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    Totally agree thats how i searched for it too and they are no where to be seen for "teamwork" but they are for "team work".
     
  13. ian

    ian Well-Known Member

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    Enjoyed the interview, very open with his figures (assuming accurate). As a brand, it works imho.
     
  14. Retired_Member42

    Retired_Member42 Retired Member

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    If this is an EMD then effectively ANY domain is an EMD. AcornDomains.co.uk is an EMD for the search phrase "Acorn Domains" and so on.

    To me an EMD is a domain name that exactly matched the search term you wanted to rank for or the exact product or service you offered. They don't offer team work, they offer a way to facilitate team work in a roundabout way.

    This is not an EMD. It's a generic word(s).
     
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  15. gimpydog United Kingdom

    gimpydog Active Member

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    Yes, it's a dictionary word, but I wouldn't consider it to be generic.

    What is it an exact match for? Their brand! Who the hell buys or sells "teamwork" or searches for "teamwork" as a product or genre??

    Why do domainers call every dictionary word "generic" & always use bullshit phrases, such as "super-premium" "very unique" & "ultra brandable"? It just makes us all look moronic.
     
  16. Retired_Member42

    Retired_Member42 Retired Member

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    Although Longtail Eddie quotes Wish.co.uk as an EMD in his propaganda post so perhaps I'm just out of touch as to what an EMD domain is :D

    I'll shut up and let the EMD brigade salivate over another sale :D
     
  17. martin-s United Kingdom

    martin-s Well-Known Member

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    This is most definitely a brand, not an EMD. An EMD here would be projectmanagementsoftware.com or teammanagement.com
     
  18. Retired_Member42

    Retired_Member42 Retired Member

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    Exactly, given the options on the EMD front you can clearly see why they opted for a brand :D
     
  19. accelerator United Kingdom

    accelerator Well-Known Member

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    It's a generic term, i.e. they did not invent the term, so they can't really claim full rights to the term "teamwork".
     
  20. gimpydog United Kingdom

    gimpydog Active Member

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  21. philiporchard United Kingdom

    philiporchard Well-Known Member Acorn Supporter

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    Obviously out of touch with the lingo...

    That what comes of focusing on geos!
     
    Last edited: Jul 6, 2015
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