The .UK revolution

[Breakline]

It amazes me how many people got sucked into this .UK bs that's going on right now.

Those domains will drop heavily in the next few years and prove to be worthless.

Why would anyone pay £450 for diving.uk??

Google is smarter folks, don't waste your money on this.

I did try to tell a few people of a website I have in .UK and they said "Did you mean .co.uk?"

LOL

I didn't even get involved in this because I think it's stupid.

Maybe an unpopular opinion.

The dropcatchers are banking big on this though, good for them.

 

[super-whois]

Google is smarter folks, don't waste your money on this.

Why did you search for 'diving.co.uk'? Seems to be irrelevant.

 

[RobM]

Supply and demand is a bitch eh?

 

[cloud]

People do correct you when you say just .UK, that bit agree with, I too have experienced this. They think you mean .CO.UK.

I'm hoping that over time companies will have a change of heart, because .UK seems nicer to me. It would have to be en masse for it to work though and I'm trying to find companies that have actually done it... I've compiled a list at https://switchedto.uk

I'd settle down to read it though, because it's a long list........

Until that list grows it is does seem futile and pointless. Companies don't want to switch from the norm and that is probably not going to change without some big examples to lead the way.

It also doesn't help that big brands like umbro, unitedutilities, voxi, nissan etc all lost their .UKs in the ROR rush

 

[RobM]

Seriously if some can't see how they could possibly generate more than £450 with diving.uk and a little bit of work this probably isn't the industry to be in.

 

[cloud]

It's also worth noting that Google doesn't really care about the extension. If you own the .co.uk and the .uk and you start a website on the .uk, you'll rank for the content that have on your website. Websites are about content and not the domain name extension.

 

[lazarus]

If you start a scuba diving shop then it is absolutely worth £450.

You can say that about anything at inception. Bitcoin, .com, Apple Shares....
The winners are those that invested before everyone else.

 

[Sean]

It amazes me how many people got sucked into this .UK bs that's going on right now.

Going off your example, owning a generic .co.uk is also worthless given that you typed in diving.co.uk and Google asked if you actually meant ukdiving.co.uk . All that your post actually does is prove how it doesn't matter what domain extension you have, it's authority that really counts with Google.

 

[DaveP]

Non-domainers always ask "don't you mean .co.uk".

I told a guy I know about a first name domain that is currently on auction ([name].uk), and let me tell you he could easily afford it but he told me "why would I want that rubbish? If it was .co.uk sure".

Many domainers are in a .uk bubble right now and out of touch with the real world.

 

[RobM]

I heard from a guy down the pub that his neighbour's window cleaner had told him that he wouldn't want a .uk domain due to the inherent risks of brand dilution and potential legal issues further down the line. However his apprentice really loved the .uk idea. So it's proven. Apparently though he did a bad job on the windows so not sure what to make of that.

 

[Sean]

Dave we get it, you, Sam and Martin hate .uk, maybe admin can put a footer on every post so that you don't have to keep reminding us yourself

I don't know about you lot but I'm only in this for the money, I find domains really boring which is why I rarely tell people that I buy and sell them. On the rare occasions that I do, I can see them start to glaze over and lose the will to live.

 

[lazarus]

The naming committee should have released the TLD from the get go like every other country did.

 

[ian]

We are moving towards a time when extensions mean less when most visits are through search or apps. Google doesn't give a f--k what the extension is, just that it gives you the most relevant results.

Not the biggest fan of .uk, 20 years too late and I know I'd want the pairing when launching a new brand or company (to avoid confusion), but ultimately domainers are making money selling them, and domainers are speculating on making money by buying them; that funnily enough is how commerce works!

 

[Breakline]

A lot of FOMO these days, a bubble indeed. I’ll answer all of you tomorrow, it’s quite late for a debate. I don’t expect people like Rob to agree with me anyway.

 

[RobM]

Who said I didn't agree? I'm just aware that because I may not see the point or value in something doesn't mean it's not there. Bitcoin has proved that. However I could easily make £450 from diving.uk so I *am* surprised you don't understand why it has value.

 

[Breakline]

By the way, you clearly know little about Google's search algo if you think that proves anything lol! Since there has been no content on diving.co.uk since it's registration, I doubt they would suggest that to anybody. You're right, Google is smart!

Clearly, that actually proves my point. Just register diving123.co.uk for £7 instead of paying you £450.

 

[RobM]

You think if diving.co.uk had been developed it would appear below diving123.co.uk? Um...ok. Notice google didn't suggest *other* undeveloped names.

 

[Breakline]

You think if diving.co.uk had been developed it would appear below diving123.co.uk? Um...ok. Notice google didn't suggest *other* undeveloped names.

If the content is higher quality, guaranteed.

 

[RobM]

Lol so what's your point? You would rather develop a poor name with no sense of authority, trust, or prestige in the market place to save £450?
If I was going to monetize a site about diving (and there are *many* ways) I would rather do it on diving.uk or diving.co.uk than diving123.uk or diving123.co.uk. However if I *couldn't* get the category killer I'd go for a weaker alternative - as we all do almost daily. But basically £450 has got the *best* diving domain available in the uk market space. If I wasn't auctioning it I would have bid on it. Easy to make money from and instills a sense of importance to potential clients. Easy to remember, does what it says on the tin, and people not in the industry will take you more seriously when it comes to getting advertising, affiliates, etc. Not to mention that, sadly, search engines *do* give higher priority to generic domains with similar content to weaker domains.

 

[dougs]

No one bought .co.uk's in the 90's..........diving.uk downside risk £450...upside potential lots. The credibility alone is easily worth it.

Owning what some people "think" is an industry leader domain opens many doors....easy to get meetings, deals etc etc etc, easy to recruit people, etc etc etc. Doug who once owned and developed www.carrentals.co.uk ( when I started I could not afford carhire.co.uk ), discountvouchers.co.uk, fly.co.uk etc etc etc.

Owning a name that some people think is the wow name is a brand positioning dream