Google - The box under the ads

[paymatters]

For some searches a box often appears under the google ads but before the other websites with a definition of the search term in it. Most often it is a wikipedia page but can be any 3rd party site. The box has a little feedback link beneath it

Is there a known technique for getting included here??

 

[AlistairM]

For some searches a box often appears under the google ads but before the other websites with a definition of the search term in it. Most often it is a wikipedia page but can be any 3rd party site. The box has a little feedback link beneath it

Is there a known technique for getting included here??

It depends somewhat on what's being asked I think. If it's a how to type of question then bullet points seem to help or numbered lists, steps etc. Often times it's just relevant seo. Have a search for how to get in googles answer box, there's a few decent results there that will probably help.

 

[paymatters]

Thanks didn't know it was called the google answer box! Will google now.

 

[martin-s]

Definitely li summaries.

 

[dashu1]

The data in it is supposedly pulled from the Google knowledge graph, so the trick is to get your website well documented in places where Google draws it's knowledge from - e.g. wikis, serious authority sites within a niche, BBC, etc.

Allegedly.

There are people out there who claim to do it, but it's very black hat and I believe Google update the info regularly so if you do manage to spam your way into it, you won't be there for long.

Unless you can do it legitimately somehow.